how to articulate your superpower

how to articulate your superpower

 When it comes to attracting your ideal client and marketing effectively, one of the key things you need to determine is your superpower (aka your unique selling proposition, your strengths, or the thing that will make someone choose you over a competitor).  And this...
5 podcasts i binged over summer

5 podcasts i binged over summer

I’m a big fan of background noise and almost always have TV or music on when I’m at home, and a podcast in my ear when I’m out and about.  My habit used to be to pop on morning TV while I had my coffee (with full awareness that shows like Sunrise are neither...
the #1 mistake you’re making in your launch planning

the #1 mistake you’re making in your launch planning

When it comes to planning a smooth launch, there’s a lot to think about. Dates, processes, pre-launch webinar or challenge, marketing, sales page copy, email sequences, customer onboarding… (See, it’s a lot!) No matter how diligent we are, there’s one thing people...
3 benefits of increasing your prices

3 benefits of increasing your prices

Pricing is the thing I see asked about most often when it comes to new businesses, especially by women. And it can be tricky to figure out what to charge, particularly for service-based businesses. There are a few clues that will let you know you’ve hit the pricing...
how to find clients as a virtual assistant

how to find clients as a virtual assistant

Last month I joined the SheMentors community to celebrate their 2nd birthday with Rachel Service, aka the Happiness Concierge. Rachel was speaking on the topic of ‘how to sell yourself authentically’ and one of the first things she said resonated with me....